I wrote this piece a couple a years ago, and it is still one of my favorite writings.  So with the newer format of a Blog coming into being, I'm sharing it here.  Enjoy!
Thanks to the quite early morning hours of the day, there's always  time for coffee and quiet contemplation. One day, as I was reading the morning dose  of doom --aka the newspaper-- it occurred to me that we merchants in the antiques  business attempt to thrive in the toughest business on earth! 
The major grocery stores easily beckon your dollars week after week.  Why? You need food, obviously. Your body takes it in, works it over, attempts to live  in spite of it, and then throws it out. You need more of the same.
The automotive industry works on the same principle. As we build  bigger and bigger communities, the need for the 4-wheeled monster grows. It demands  your money day after day. You fill the tank, drive to work and drive home-- drive  to school and drive home-- drive to shop and drive home. Drive till the tank runs  dry. So goes the spark plugs, the tires, the muffler and the rest of the vehicle as  well. You need more. 
The big business of education has the same philosophy too. When you  look at the long term goal of smarts and degrees, how could anyone argue? We send  our little dears off to pre-school, then kindergarten, then elementary, then high  school. Now they go on to college for 4 and then on to masters and eventually doctorates  for some. The more certificates on the wall, the better we seem to feel. Somehow more  is better. 
But the antiques business has it all backwards. We who have chosen  to keep the flames and artifacts of history alive and well don't get it. We don't  accept that an endless supply of "a thing" is necessarily a good thing. We try to  convince our customer that this "XX" will last another 100 years because it's made  so well. Or we say, this "xx" is rare and only a few exist. It's unique. We insist  that recycling life's goods is a good thing while we seem to live in a sea of throw  away needs. 
Ours is a special task and one that needs the fires fanned by the  guard at hand. Antiques merchants are faced with the job of re-training a customer  base who have been grossly conditioned by the mass producers of the throw-away world.  Lasting quality is a virtue. Non-throw-a-way goods are an asset. A cheap look-alike  is not necessarily an equivalent substitute. Quality may seem to cost more upfront  but it is always cheaper in the long run. 
Some things you just can't duplicate. It's the variety and uniqueness  of each lasting treasure that makes life interesting and worthwhile. Ours is the business  of nurturing that thought. The job is to keep it alive.