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Small Sellers Are Getting Swept Up as Brands ‘Weaponize’ the Legal System
Every vintage merchant has a stake in what happens with cases such as these. The trend is strong and increasing. Your options to sell quality vintage finds with a brand label name may be at risk!
Law firms are increasingly using a tactic called “Schedule A Defendant” lawsuits to target online merchants on behalf of their clients in the name of trademark enforcement, and it’s having a devastating effect. A single lawsuit targeting hundreds of sellers at a time for selling a branded product can leave each seller owing many tens of thousands of dollars through default judgments that obliterate their businesses.
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